Microsoft's Surface looks awesome indeed! Waiting for pricing details :)
I am taking a Pricing class at Berkeley this summer and wondering whether Microsoft is going to set a Neutral Market Price for the tablet, or is it going to pursue a Penetration Pricing strategy. Neutral market pricing can be higher than competitors but customers' perceived gains from buying the product are even higher. Penetration pricing models typically set the initial price lower than competition but the product must be very good to best value to gain market share.
1 comment:
The surface turned out right alright..
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